A clear sender for the impact economy of tomorrow

CLIENT

Bertelsmann Stiftung, Bundesinitiative Impact Investing, PHINEO gAG und Social Entrepreneurship Netzwerk Deutschland e.V.

BRAND & COMMUNICATION
Since October 2023

The problem

Social and ecological change requires capital. To achieve this, investors and financial markets need to be steered toward impact. However, the impact ecosystem is currently still facing various challenges: Valuation standards are not standardized, access to impact measurement and management is complex, and there is a lack of a common language. More transparency and clarity is needed for both founders and investors.

With the right tools such as the IMMPACT-MODEL and information bundled in one place, IMMPACT ensures that all stakeholders in the ecosystem understand each other. The initiative helps impact startups and impact investors realize their full impact potential — bringing us closer to the grand vision of an “impact economy” step by step.

Our solution

Based on a joint workshop with the stakeholders Bertelsmann Stiftung, Bundesinitiative Impact Investing, PHINEO gAG, and Social Entrepreneurship Netzwerk Deutschland e.V., we developed the naming, branding, and website for IMMPACT. We also developed a brand toolkit with illustrations by Leandro Alzate

The aim was to reflect the innovative nature of the project and thus appeal to and pick up the impact ecosystem — from progressive founders to more conservative investors. IMMPACT should be recognised as the first point of contact for impact management and measurement in German-speaking countries. In addition, we have been supporting the initiative since its launch with content creation for social media, the website, and the newsletter, thereby building a community for the brand.

Our impact

For the initiative, becoming visible as a brand after years of work on the model was an important step. Now that the model is being adopted by the first users, it can be further developed accordingly.

We will provide details on the impact of the project itself shortly.

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