Repair instead of buying new thanks to LoopLook

CLIENT

LoopLook

BRAND & COMMUNICATION
January – May 2023

The problem

Instead of being repaired, clothes quickly end up in the bin. Many people lack the time, manual skills, and knowledge of how and where they can have their favorite items repaired. Throwing away and buying new often seems like the easier option. At the same time, there are many small providers that offer repair and upcycling services, but the offer is not yet digitalized and therefore difficult to find or not attractive to young target groups.

The digital platform LoopLook offers direct access to classic repairs and modern upcycling solutions with a simple booking system for life-extending services for textiles. The user-friendly platform makes the repair of clothing more accessible, which benefits local providers in particular.

Our solution

To position LoopLook with its innovative solution for the widest possible target group, we developed extensive branding around the existing logo. The structure and user experience of the website are based on well-known models such as Airbnb in order to guide users through the otherwise complex booking process using familiar elements. We accompanied the soft launch with social media content and a mini-campaign. The startup’s three-person team was thus ideally equipped for the launch!

Our impact

Following the soft launch, LoopLook now lists providers across Berlin for the first time.

We will provide details on the impact of the project itself shortly.

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