NEW.S Roundup March 2025

MAXIMILIAN MAURACHER

12.03.2025

Times are uncertain – politically, economically, and socially. But if there’s one thing we know, it’s that progress comes from movement, from action, from confidently stepping forward despite the noise around us.

We share the story a friend has inspired us with lately:

Have you ever crossed a street in Vietnam? There are no zebra crossings, just a sea of scooters. But if you move steadily and with confidence, they’ll navigate around you. Hesitate, and the system falters.

That’s the approach we’re taking this year – moving forward, building alliances, and realigning where necessary. Because standing still is not an option.

Join Our Free Webinar: Circular Storytelling

How do we tell the complex stories behind circular products and services in a way that inspires rather than overwhelms? In this webinar, we’ll explore impactful storytelling strategies that make the circular economy tangible and activate both consumers and stakeholders. Learn best practices, common pitfalls, and key market research insights – concise, practical, and inspiring.

Making Berlin More Circular:
Two New Campaigns Are Out Now

You live in Berlin? Keep your eyes open for our latest circularity campaigns:
NULL MÜLL NEUKÖLLN – Berlin-Neukölln’s first multilingual zero waste campaign, raising awareness about repair, secondhand culture, and waste reduction
A-GAIN GUIDE – Encouraging Berliners to re-wear, repair, and love their clothes longer

If you spot them, snap a pic and share it with us on Instagram!

March Is B Corp Month

At NEW STANDARD.STUDIO, we don’t just want to develop and implement successful strategies for our clients – we want to ensure that our own actions are sustainable, fair, and future-proof. That’s exactly why we chose to pursue B Corp certification – and why we’re celebrating March as #BCorpMonth!