Who we aren't – and what it means for you
MAXIMILIAN MAURACHER
06.01.25
When we started NEW STANDARD.S almost five years ago, there weren't many organisations like us. As a hybrid of sustainability consultancy and communication agency – a one-stop-shop for all things sustainability – in a now more crowded market, defining who we are can be just as vital as clarifying who we aren’t.
At NEW STANDARD.S, we stand apart by eschewing cookie-cutter solutions, transactional relationships, and shallow engagements. Let us tell you what sets us apart by first emphasizing what we’re not.
Sustainability can’t be packaged into one-size-fits-all products or “solutions.” Too often, businesses are sold flashy tools or services without understanding whether they align with their unique challenges and goals. We don’t push trends or gimmicks.
Instead, we start with deep listening and thoughtful analysis. Our approach is about co-creating strategies that truly fit your organization’s identity and vision. Every recommendation is crafted with precision and purpose—not because it’s popular, but because it works for the business.
You’ve seen it before: an expensive consultancy project culminates in a glossy presentation, only for it to gather dust in a drawer. That’s not our style. We are a partner from ideation to implementation.
Our team remains hands-on, ensuring that the strategies we develop are actionable and adaptable. We don’t just deliver advice; we work alongside you to bring it to life. Your success is our success, and we're deeply invested in amplifying your positive impact – guiding you every step of the way.
While technology is an incredible enabler, it can’t replace human insight and empathy. Many agencies lean heavily on automation and tools now, relying on algorithms to churn out solutions. We, however, put people first.
Our work is powered by curious, creative professionals who excel at connecting dots and uncovering insights that machines can’t replicate. We use tools as partners in our process, not as replacements for thoughtful, human-driven decision-making.
At our core, we believe in the power of human connection. We approach every client with empathy and a dedication to uncovering the solutions that feel most authentic and valuable. It’s about uncovering what makes your organization distinct and empowering you to lead with that identity.
We don’t simply provide a service. Our process is highly collaborative, ensuring that your team feels empowered and equipped to sustain the progress we’ve made together. Our goal is to increase your self-efficacy and let us move on to new challenges.
We are built on a commitment to integrity. In a world where sustainability messaging can feel diluted or disingenuous, we pride ourselves on offering strategies rooted in substance and authenticity.
NEW LETTER.S
Want to learn more about how we’re setting new standards in this world? Subscribe to our newsletter to get practical tips and fun insights into sustainable change.
NEW LETTER.S
Want to learn more about how we’re setting new standards in this world? Subscribe to our newsletter to get practical tips and fun insights into sustainable change.