We are launching “Circular Boost”—a yearly, studio-funded pro bono initiative supporting one circular startup that is ready to scale but stuck in communication.
We believe business as usual is broken. We see many brilliant organisations out there, bold enough to pioneer the shift from linear to circular and determined to build real alternatives. But even the strongest circular solutions sometimes struggle to communicate their value: how their products or services work, why they matter, and why they are worth choosing.
At NEW STANDARD.S, we see every day how crucial it is not only to build the right solution, but also the right story. Two sides of the same coin that only create real value when they work together. Only when a narrative is believable, clear, and emotionally resonant do people notice, understand, and act.
That’s why we created “Circular Boost”: a six-week brand sprint worth €50,000 for one selected circular startup that is ready for the next step but feels stuck with its brand.
WHAT’S INCLUDED
- The Brand Identity lays the foundation for a clear and recognisable brand. We sharpen your brand positioning, define your core brand elements, craft a visual system with distinctive brand assets, and translate your purpose into a coherent brand story that reflects what you stand for.
- The Messaging Kit redefines how you talk about your business. It distils your value proposition into clear key messages and core brand copy, creating a narrative that explains your solution in a way that is understandable, relevant, and convincing for your audiences.
- The Pitch Deck brings everything together in a format that works in real decision-making situations. With an optimised structure, a clear narrative flow, and strong visual design, it turns your story into a pitch that investors and partners can quickly grasp and remember.
IS THIS YOU?
You are a circular startup with a validated business model or service, ready to launch or scale—but you struggle to translate your work into a strong brand and clear communication.
HOW TO APPLY
Tell us a little about you, your mission, and your challenges. Apply via the form below by January 31. We will review all applications and invite a shortlist of three teams to short chemistry meetings. The sprint will start on February 16 and will include weekly one-hour digital meetings that require your full availability.