What if EmpCo wasn’t limiting your marketing, but unleashing its full potential for differentiation?

The EU’s Empowering Consumers for the Green Transition directive (EmpCo) fundamentally changes how sustainability can be communicated. Vague claims, feel-good language, and unsubstantiated promises are no longer an option. The real question is not whether you comply, but whether your sustainability story creates real, attractive value for consumers once the shortcuts are gone.

This 1-hour webinar reframes EmpCo as a reality check: one that forces organisations to align real performance, evidence, and communication – across marketing, brand, legal, and strategy.

What we’ll explore:
What EmpCo regulates — and which common claims are about to disappear
Why marketing and communication teams now carry direct legal and reputational risk
How sustainability communication shifts from persuasion to proof
Where narratives, labels, product information, and brand language must change
How to communicate sustainability with confidence instead of caution

What you’ll get:
A structured approach from EmpCo as a restriction on communication to EmpCo as a force for differentiation in a market where credibility becomes a competitive advantage.

When: 30 April, 10–11 am
Register here.

Webinar in German:
19 March, 9–10 am
Register here.