The circular economy isn’t just a technical challenge—it’s a cultural shift. And it needs both supply and demand to work. That requires stories people can understand, feel, and act on. Our new whitepaper “Circular Storytelling” shows why linear communication keeps linear thinking in place—and how brands, companies, and institutions can tell circular stories that shift behaviour and build trust.

Circular Storytelling makes clear how communication becomes a driver of transformation—drawing on tools like the Limbic Map, best practices from FREITAG, Decathlon, and Back Market, and practical approaches you can apply to your own projects.

If you want to understand how “sustainability communication” turns into action, you’ll find the answer here. The white paper is for anyone who wants to make circularity not only work—but make it understandable and desirable: sustainability and communications leads, strategists, creatives.

Fill out the form to get the download link for the PDF “Circular Storytelling – Communication for the Circular Economy.”