We’re thrilled: NEW STANDARD.STUDIO has been nominated for the German Sustainability Award 2026 in the newly established category “Advertising & PR.” This officially places us among the agencies contributing concretely to the sustainable transformation — creatively, impact-driven, and future-oriented.
The award honors pioneers who demonstrate that communication can do more than just create attention: it can change behavior, shape markets, and accelerate transformation. As a studio specializing in sustainable brand leadership, circular storytelling, and strategic communication, we feel not only honored by this nomination — but empowered.
Because advertising has power. And with power comes responsibility. We believe in bold ideas, in honesty over greenwashing, and in brands that want to be more than market participants: trailblazers for a new kind of economy.
WHAT DRIVES US
Sustainability is not a trend for us — it’s a mindset. Our campaigns, strategies, and brand developments follow a clear goal: to create impact. Together with our clients, we translate complex challenges into clear and activating communication — from circular economy to climate reporting.
Thank you to our team, our partners, and our clients for walking this path with us. And congratulations to all fellow nominees — we look forward to exchange, shared learning, and to a communications industry that doesn’t just talk about responsibility but lives it.