About

Founded in 2020, NEW STANDARD.S is a consulting and communications agency dedicated to accelerating the transition toward a circular economy. Planning, implementing, and communicating circularity are the core competencies of NEW STANDARD.S. With its unique approach, the 17-member team led by Managing Director Maximilian Mauracher develops future-proof strategies, activating campaigns, and impactful brands. Since 2024, NEW STANDARD.S has been B Corp certified and a member of the BNW – German Association for Sustainable Economy.

Maximilian Mauracher

Maximilian Mauracher is a designer, strategist, and co-founder of NEW STANDARD.S, an environmental consultancy and creative studio specializing in strategy and communication for the circular economy. His main areas of focus are Circular Design, Degrowth, and advancing the socio-ecological transformation from within civil society. After several years working as a creative director in traditional agencies, he has grown increasingly critical of the role of communication: Can we still afford advertising—ecologically speaking?

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Photo Credit: © Daniel Farò

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Photo Credit: © Daniel Farò

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