Speiseräume designs sustainable, future-oriented food systems for cities. As their ecosystem grew, so did the need for clarity: the Berlin-based organization had created a second entity to host both non-profit initiatives and commercial projects. Together, we developed a new brand strategy, architecture, and identity that unite both sides under one clear, tech-inspired, and future-ready design. The result: a flexible system that connects diverse stakeholders—from public institutions and funders to corporates and innovation partners—while keeping Speiseräume’s mission front and center.
Speiseräume had evolved from a single initiative into a multifaceted organization operating at the intersection of food, design, and urban innovation. The challenge: its communication no longer reflected this shift. Two entities—one non-profit, one commercial—needed a shared yet distinct identity that could speak to very different audiences: city administrations, funding bodies, researchers, startups, and corporate partners. The brand had to demonstrate credibility, openness, and innovation without losing its roots in social impact.
Speiseräume had evolved from a single initiative into a multifaceted organization operating at the intersection of food, design, and urban innovation. The challenge: its communication no longer reflected this shift. Two entities—one non-profit, one commercial—needed a shared yet distinct identity that could speak to very different audiences: city administrations, funding bodies, researchers, startups, and corporate partners. The brand had to demonstrate credibility, openness, and innovation without losing its roots in social impact.
We developed a comprehensive brand strategy and architecture that gave both entities clear roles and a shared foundation. The new brand identity combines precision and warmth: a modular visual system inspired by urban grids and networked ecosystems, paired with a clean, typographic design language that feels both human and forward-looking. This duality—systemic and social, analytical and creative—became the core of the new Speiseräume brand. The result is a design toolkit that works across formats, scales, and audiences: from community workshops to public-funded research programs and corporate partnerships.
We developed a comprehensive brand strategy and architecture that gave both entities clear roles and a shared foundation. The new brand identity combines precision and warmth: a modular visual system inspired by urban grids and networked ecosystems, paired with a clean, typographic design language that feels both human and forward-looking. This duality—systemic and social, analytical and creative—became the core of the new Speiseräume brand. The result is a design toolkit that works across formats, scales, and audiences: from community workshops to public-funded research programs and corporate partnerships.
The new brand positions Speiseräume as a key voice in shaping urban food futures—relevant to both grassroots initiatives and institutional partners. The flexible identity system enables clear communication across projects, while strengthening the connection between their non-profit and for-profit arms. The new clarity has helped Speiseräume attract new collaborations, funding opportunities, and strategic partners, proving that good branding can accelerate systems change.
The new brand positions Speiseräume as a key voice in shaping urban food futures—relevant to both grassroots initiatives and institutional partners. The flexible identity system enables clear communication across projects, while strengthening the connection between their non-profit and for-profit arms. The new clarity has helped Speiseräume attract new collaborations, funding opportunities, and strategic partners, proving that good branding can accelerate systems change.
“NEW STANDARD.S helped us translate our complex ecosystem into a brand that feels simple, clear, and future-oriented. The new identity speaks to everyone we work with while representing the depth of what we do.”
— Speiseräume
“Our goal was to build a visual language that mirrors how Speiseräume actually works—structured yet open, analytical yet creative. The system had to scale from local projects to institutional partnerships without losing personality.”
— Louise Matell, Creative Director
