The Leipzig-based startup rescues materials from trade fairs and events, giving them a second life with social organizations. By 2024, the initiative needed to grow beyond its grassroots scene and position itself as a professional partner for companies and corporates. Together, we developed a new brand identity, website, and communication strategy that made Trash Galore’s mission credible and scalable. The result: partnerships with corporates like Vodafone, an expanded network of collaborators, and recognition as a serious actor in the circular economy.
The core idea behind Trash Galore’s business model is strong: saving high-quality materials from waste streams and redirecting them for social use. But the brand’s look and feel spoke mostly to a small activist niche. To reach the next stage of growth and attract larger partners, Trash Galore needed a strategic repositioning and a professional identity—without losing sight of its impact mission.
The core idea behind Trash Galore’s business model is strong: saving high-quality materials from waste streams and redirecting them for social use. But the brand’s look and feel spoke mostly to a small activist niche. To reach the next stage of growth and attract larger partners, Trash Galore needed a strategic repositioning and a professional identity—without losing sight of its impact mission.
We created a new brand identity that highlighted both impact and professionalism. A fresh logo, messaging framework, and website repositioned Trash Galore as a credible, accessible partner in the circular economy. The communication strategy emphasized clarity and scalability, while still staying true to the collective’s grassroots spirit. From brand design to digital templates, every element was built to help Trash Galore connect with wider audiences—from NGOs to corporates.
We created a new brand identity that highlighted both impact and professionalism. A fresh logo, messaging framework, and website repositioned Trash Galore as a credible, accessible partner in the circular economy. The communication strategy emphasized clarity and scalability, while still staying true to the collective’s grassroots spirit. From brand design to digital templates, every element was built to help Trash Galore connect with wider audiences—from NGOs to corporates.
The transformation worked: Trash Galore is now perceived as a professional circular partner by major companies such as Vodafone, while simultaneously expanding its network of social and cultural collaborators. The new identity sharpened its positioning, strengthened credibility, and made the dual mission—saving resources and creating social value—visible. Trash Galore is no longer just a grassroots project, but a B2B service provider with expert knowledge and a unique approach to circularity supporting the event industry to reduce their environmental footprint.
The transformation worked: Trash Galore is now perceived as a professional circular partner by major companies such as Vodafone, while simultaneously expanding its network of social and cultural collaborators. The new identity sharpened its positioning, strengthened credibility, and made the dual mission—saving resources and creating social value—visible. Trash Galore is no longer just a grassroots project, but a B2B service provider with expert knowledge and a unique approach to circularity supporting the event industry to reduce their environmental footprint.
About
“NEW STANDARD.S didn’t just hand us a nice logo and some colors—they redefined TRASH GALORE completely. From web design to social media templates to report layouts, everything fits. The collaboration was inspiring, direct, and on point—we felt truly understood. Our brand is now more consistent, professional, and still 100% us. It’s exactly what we wanted, and what we needed.”
— Trash Galore
“To support TRASH GALORE in their unique mission, it was important for us to look at today’s market and give well-known visual cues in the B2B industry a new twist to embody both familiarity and innovation. The team is now equipped with the tools they need to grow and scale their business.”
— Louise Matell, Creative Director
