NEW INSIGHTS
To a large extent, it’s our industry — advertising and communications – that we see as responsible for the climate crisis. That's why we are publishing our first Impact Report, providing insights into what we do and the impact we have. As a small team in the service industry, our greatest leverage is with our clients and the projects we realize.
In the same way that we can be part of the problem, we can also be part of the solution. We’re co-responsible for the positive and, most of all, the negative impact of the products we promote, the behaviors we normalize, and, luckily, the new ways of thinking we inspire.
For us, the Impact Report 2022 is an initial assessment, highlights potentials, opportunities and risks, and is intended to inform and inspire all readers. There is still a lot ahead of us!
