NEW COLLABORATIONS
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Manifesto
Our standards
Unser Kernteam
NIKA VAN OLST [SUSTAINABILITY + STRATEGY]
By acquiring sustainability certifications, including those from the Institute for Sustainable Leadership at the University of Cambridge and the SDG Academy, Monika is now an expert for lived sustainability in companies. As a trained interior architect, she learned to think systematically early on.
Throughout her career, she has worked with companies such as Kickstarter, SOS Kinderdorf, Virgin Money, RubyCup, and the German Marshall Fund of the United States. As a lecturer, TEDx speaker, and digital literacy trainer, she discovered her passion for knowledge transfer that promotes different topics and inspires.
Over the years, she’s implemented many changes to her lifestyle and knows the pains and insecurities that come with changing your habits and rituals. Nevertheless, with her designer mindset, she knows how to create systems that make sustainability feel effortless.
MAXIMILIAN MAURACHER [SUSTAINABILITY + DESIGN]
With several years of experience in creative direction and campaign development, Max is now primarily concerned with contemporary communication for sustainability and impact – and how this can ensure behavioral change. His work for brands like Die Grünen Österreich, Adidas, and Caritas has been recognized with national and international awards.
As an active member of Circular Berlin and the Systemic Design Association, the topics of circular economy and systems change are particularly close to his heart. He believes that thinking and working in partnerships and ecosystems is essential to finding local solutions to global problems.
In the context of the "DesignFarmBerlin – Design in Tech Accelerator," he acts as a mentor and coach to startups with innovative products and services in the fields of material research, regenerative economy, and social entrepreneurship.
JULIANE STAUCH [PROJECT MANAGEMENT]
As part of her political science and economics studies, Juliane explored how social and environmental sustainability align with individual goals and needs.
So far, she found worked in the non-profit sector, as the social component of sustainability is particularly important to her. Now, as a project manager, she takes care of the organization of our team and the development of efficient structures and processes.
For Juliane, it is clear that creative education and engagement are needed to spark sustainable change. Together with our clients and collaborators, she works in a solution-oriented and forward-thinking way on the challenges of our daily business.
SOPHIE APEL [SUSTAINABILITY]
After earning her master's degree in environmental psychology, Sophie gained her first professional experience at the German Federal Environmental Agency, where she worked on issues such as the acceptance of environmental protection measures or the environmental awareness of Germans. Afterward, she became a Sustainability Services Associate in PwC’s strategic consulting department where she audited sustainability reports. At NEW STANDARD.STUDIO, Sophie is responsible for sustainability strategy and consulting for our clients.
JULIEN DAVID HOFFMANN [DESIGN]
Julien is a creator with a deep desire to drive sustainable transformation through design. He first studied business administration before deciding to pursue a design degree at the University of Applied Sciences in Munich. Sustainability and social engagement are at the core of what he does, which reflects not just in his personal choices but also in his professional work.
KARRY SCHWETTMANN [SUSTAINABILITY]
As a trained B Leader, Karry helps companies fulfill the requirements to become a Certified B Corporation. As an SDG Action Manager, she guides companies through the UN's idea behind the Sustainable Development Goals and the alignment of the SDGs with the business strategy. With Karry’s help, companies not only deepen their brand's positioning but also do more good.
Our specialist network
TOBIAS JÄNECKE [Strategic Designer & Circular Design Expert]
Tobias supports companies in the development of circular product and system solutions. He is a trained product and industrial designer and always keeps the big picture in mind during the development process: first and foremost sustainability and the circular economy. In addition to his self-employed work, he is a research assistant at the Potsdam University of Applied Sciences and an active member of Circular Berlin.
bianca barton [reporting]
After her studies in European Studies and International Relations in Maastricht, Madrid, and London, Bianca established her international career in business and risk consultancies in London and Berlin. With 8 years of professional experience in integrity due diligence and compliance, she has investigated and managed complex international cases for multinationals and SMEs from varying industries, private equity firms, and law firms.
Olof Ekman [Habit Coaching]
We all go through life wanting to change and improve ourselves, but no one ever teaches us how. Yet there's a whole science and art to changing habits and behaviors that, if applied, are successful for most people. That's what made Olof decide to start the "1-Month Habit Experiment," which equips people with the skills needed to change through self-experienced learning. With a background in communication and coaching, he’s worked in corporate change management with companies such as The DO School, Oikocredit, and H&M. He’s a certified ADAPT coach and facilitator that brings people together and creates safe spaces for them to reflect, experiment, and grow.
Fanni Florian [Systemic Designer]
After working in the socio-medical field, Fanni decided to focus on systematic change and began studying communication design at the HTW Berlin. Her guiding question: What makes a product or project sustainable?
At NEW STANDARD.S, she completed her mandatory internship and still supports us in various projects as a lateral thinker, organizational talent, and concept developer.
Michael Katzmann [Sustainable Finance]
With a background in private equity and supply chain management and having worked as a CFO, Michael understands how to maximize profits. And as an analyst, he knows sustainability will become the guiding principle for successful businesses in the near future. Yet he also understands that sustainability in business isn’t just about the planet but about making measures economically viable.
Ann van Wetteren [Research & Concept]
As a trained anthropologist, Ann is a true people-person. Having worked as a concept and project developer at the 25h hotel, she knows the challenges facing the hospitality industry – from Copenhagen to Sydney. Her industry knowledge and out-of-the-box thinking surprise and inspire people, especially when it comes to finding and establishing sustainable solutions.
Annemarie Bernhardt [PR]
As a PR and marketing consultant, Annemarie supports local and international companies and associations with public relations. She focuses on diversity, sustainability, and social business. She is also involved in the Bake Against Poverty campaign with a special focus on poverty among the elderly.
GALIA PADILLA [ILLUSTRATION]
As a visual translator, Galia uses images, symbols, metaphors, and colors to convey stories and feelings. She studied communication design at the Design Akademie Berlin; before that, she studied art history at the Freie Universität Berlin. Galia focuses on sequential storytelling and storyboards for explainer short films and has a talent for simplifying complex issues so they’re accessible to a wide audience.
ARNE SPREMBERG [WEB DEVELOPMENT]
Arne Spremberg is a digital product specialist and programmer at heart. Leading a team of UX designers and web/app developers at SAMM digital, he’s acquired valuable experience in all aspects of digital services. His technological and theoretical skills are rooted in his media and computer science studies at TU Berlin. With a personal background in local cultural politics and the music industry, he brings a strong understanding of societal issues and creative processes to the table and applies high sustainability standards to SAMM’S approach.
We are always looking for smart, curious minds with relevant expertise and unusual perspectives.
From our everyday agency life
NEW COLLABORATIONS
Manifesto
Our standards
Unser Kernteam
NIKA VAN OLST [SUSTAINABILITY + STRATEGY]
By acquiring sustainability certifications, including those from the Institute for Sustainable Leadership at the University of Cambridge and the SDG Academy, Monika is now an expert for lived sustainability in companies. As a trained interior architect, she learned to think systematically early on.
Throughout her career, she has worked with companies such as Kickstarter, SOS Kinderdorf, Virgin Money, RubyCup, and the German Marshall Fund of the United States. As a lecturer, TEDx speaker, and digital literacy trainer, she discovered her passion for knowledge transfer that promotes different topics and inspires.
Over the years, she’s implemented many changes to her lifestyle and knows the pains and insecurities that come with changing your habits and rituals. Nevertheless, with her designer mindset, she knows how to create systems that make sustainability feel effortless.
MAXIMILIAN MAURACHER [SUSTAINABILITY + DESIGN]
With several years of experience in creative direction and campaign development, Max is now primarily concerned with contemporary communication for sustainability and impact – and how this can ensure behavioral change. His work for brands like Die Grünen Österreich, Adidas, and Caritas has been recognized with national and international awards.
As an active member of Circular Berlin and the Systemic Design Association, the topics of circular economy and systems change are particularly close to his heart. He believes that thinking and working in partnerships and ecosystems is essential to finding local solutions to global problems.
In the context of the "DesignFarmBerlin – Design in Tech Accelerator," he acts as a mentor and coach to startups with innovative products and services in the fields of material research, regenerative economy, and social entrepreneurship.
SOPHIE APEL [SUSTAINABILITY]
After earning her master's degree in environmental psychology, Sophie gained her first professional experience at the German Federal Environmental Agency, where she worked on issues such as the acceptance of environmental protection measures or the environmental awareness of Germans. Afterward, she became a Sustainability Services Associate in PwC’s strategic consulting department where she audited sustainability reports. At NEW STANDARD.STUDIO, Sophie is responsible for sustainability strategy and consulting for our clients.
JULIEN DAVID HOFFMANN [DESIGN]
Julien is a creator with a deep desire to drive sustainable transformation through design. He first studied business administration before deciding to pursue a design degree at the University of Applied Sciences in Munich. Sustainability and social engagement are at the core of what he does, which reflects not just in his personal choices but also in his professional work.
Our specialist network
TOBIAS JÄNECKE [Strategic Designer & Circular Design Expert]
Tobias supports companies in the development of circular product and system solutions. He is a trained product and industrial designer and always keeps the big picture in mind during the development process: first and foremost sustainability and the circular economy. In addition to his self-employed work, he is a research assistant at the Potsdam University of Applied Sciences and an active member of Circular Berlin.
bianca barton [reporting]
After her studies in European Studies and International Relations in Maastricht, Madrid, and London, Bianca established her international career in business and risk consultancies in London and Berlin. With 8 years of professional experience in integrity due diligence and compliance, she has investigated and managed complex international cases for multinationals and SMEs from varying industries, private equity firms, and law firms.
Fanni Florian [Systemic Designer]
After working in the socio-medical field, Fanni decided to focus on systematic change and began studying communication design at the HTW Berlin. Her guiding question: What makes a product or project sustainable?
At NEW STANDARD.S, she completed her mandatory internship and still supports us in various projects as a lateral thinker, organizational talent, and concept developer.
Annemarie Bernhardt [PR]
As a PR and marketing consultant, Annemarie supports local and international companies and associations with public relations. She focuses on diversity, sustainability, and social business. She is also involved in the Bake Against Poverty campaign with a special focus on poverty among the elderly.
GALIA PADILLA [ILLUSTRATION]
As a visual translator, Galia uses images, symbols, metaphors, and colors to convey stories and feelings. She studied communication design at the Design Akademie Berlin; before that, she studied art history at the Freie Universität Berlin. Galia focuses on sequential storytelling and storyboards for explainer short films and has a talent for simplifying complex issues so they’re accessible to a wide audience.
ARNE SPREMBERG [WEB DEVELOPMENT]
Arne Spremberg is a digital product specialist and programmer at heart. Leading a team of UX designers and web/app developers at SAMM digital, he’s acquired valuable experience in all aspects of digital services. His technological and theoretical skills are rooted in his media and computer science studies at TU Berlin. With a personal background in local cultural politics and the music industry, he brings a strong understanding of societal issues and creative processes to the table and applies high sustainability standards to SAMM’S approach.
We are always looking for smart, curious minds with relevant expertise and unusual perspectives.
From our everyday agency life
Get in touch:
start@newstandard.studio
+49 176 30172345
We look forward to your inquiry!
NEW LETTER.S
Want to learn more about how we’re setting new standards in this world? Subscribe to our newsletter to get practical tips and fun insights into sustainable change.
Get in touch:
start@newstandard.studio
+49 176 30172345
We look forward to your inquiry!
NEW LETTER.S
Want to learn more about how we’re setting new standards in this world? Subscribe to our newsletter to get practical tips and fun insights into sustainable change.
