MAXIMILIAN MAURACHER

An award-winning art director, communication designer and problem solver, Max has created a number of striking, provocative, thoughtful products and campaigns that were recognized by Cannes Lions, ADC Germany, Creative Club Austria, and the Joseph Binder Award.

With his work for brands such as The Austrian Green Party, Adidas, Caritas Wien, Nike or the German Marshall Fund of the United States, and others, his sharp eye and out-of-the-box thinking have been setting new standards for design that works. He is an active member of Circular Berlin, the Systemic Design Association and the DDC Deutscher Design Club.

Max makes sustainability a lived value and creates not only concise branding but also smart campaigns and innovative, individual solutions beyond communication design. 

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JULIANE STAUCH

As part of her political science and economics studies, Juliane explored how social and environmental sustainability align with individual goals and needs. 

So far, she found worked in the non-profit sector, as the social component of sustainability is particularly important to her. Now, as a project manager, she takes care of the organization of our team and the development of efficient structures and processes.

For Juliane, it is clear that creative education and engagement are needed to spark sustainable change. Together with our clients and collaborators, she works in a solution-oriented and forward-thinking way on the challenges of our daily business.

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KARRY SCHWETTMANN [B CORP LEADER]

As a trained B Leader, Karry helps companies fulfill the requirements to become a Certified B Corporation. As an SDG Action Manager, she guides companies through the UN's idea behind the Sustainable Development Goals and the alignment of the SDGs with the business strategy. With Karry’s help, companies not only deepen their brand's positioning but also do more good.

TOBIAS JÄNECKE [Strategic Designer & Circular Design Expert]

Tobias supports companies in the development of circular product and system solutions. He is a trained product and industrial designer and always keeps the big picture in mind during the development process: first and foremost sustainability and the circular economy. In addition to his self-employed work, he is a research assistant at the Potsdam University of Applied Sciences and an active member of Circular Berlin.

bianca barton [reporting]

After her studies in European Studies and International Relations in Maastricht, Madrid, and London, Bianca established her international career in business and risk consultancies in London and Berlin. With 8 years of professional experience in integrity due diligence and compliance, she has investigated and managed complex international cases for multinationals and SMEs from varying industries, private equity firms, and law firms.

Olof Ekman [Habit Coaching]

We all go through life wanting to change and improve ourselves, but no one ever teaches us how. Yet there's a whole science and art to changing habits and behaviors that, if applied, are successful for most people. That's what made Olof decide to start the "1-Month Habit Experiment," which equips people with the skills needed to change through self-experienced learning. With a background in communication and coaching, he’s worked in corporate change management with companies such as The DO School, Oikocredit, and H&M. He’s a certified ADAPT coach and facilitator that brings people together and creates safe spaces for them to reflect, experiment, and grow.

Fanni Florian [Systemic Designer]

After working in the socio-medical field, Fanni decided to focus on systematic change and began studying communication design at the HTW Berlin. Her guiding question: What makes a product or project sustainable?

At NEW STANDARD.S, she completed her mandatory internship and still supports us in various projects as a lateral thinker, organizational talent, and concept developer.

Michael Katzmann [Sustainable Finance]

With a background in private equity and supply chain management and having worked as a CFO, Michael understands how to maximize profits. And as an analyst, he knows sustainability will become the guiding principle for successful businesses in the near future. Yet he also understands that sustainability in business isn’t just about the planet but about making measures economically viable.

Ann van Wetteren [Research & Concept]

As a trained anthropologist, Ann is a true people-person. Having worked as a concept and project developer at the 25h hotel, she knows the challenges facing the hospitality industry – from Copenhagen to Sydney. Her industry knowledge and out-of-the-box thinking surprise and inspire people, especially when it comes to finding and establishing sustainable solutions.