NEW COLLABORATIONS
Read more ↓
Manifesto
Our standards
Our core team
NIKA VAN OLST [SUSTAINABILITY + STRATEGY]
Nika's personal mission is to achieve greater social sustainability through strategic communication. Her work is inspired by her professional experience as a community strategist, combined with her 10 years of design education and degrees in interior architecture and communication design. Additional training with Cambridge University’s Institute for Sustainable Leadership, SDG Academy, and B Leader further inspired her to embed sustainability in business processes.
Nika's strengths include the ability to always connect not only systems but also people in a value- and purpose-oriented way. As a trainer for digital competence, she also discovered her passion for imparting knowledge, encouraging people and getting them excited about various topics - in the form of events, online formats, or campaigns.
LinkedIn →
E-Mail →
[ON MATERNITY LEAVE UNTIL END OF 2024]
MAXIMILIAN MAURACHER [SUSTAINABILITY + DESIGN]
With several years of experience in creative direction and campaign development, Max is now primarily concerned with contemporary communication for sustainability and impact – and how this can ensure behavioral change. His work for brands like Die Grünen Österreich, Adidas, and Caritas has been recognized with national and international awards.
As an active member of Circular Berlin and the Systemic Design Association, the topics of circular economy and systems change are particularly close to his heart. He believes that thinking and working in partnerships and ecosystems is essential to finding local solutions to global problems.
In the context of the "DesignFarmBerlin – Design in Tech Accelerator," he acts as a mentor and coach to startups with innovative products and services in the fields of material research, regenerative economy, and social entrepreneurship.
MARLENA LEONHARD [PROJECT MANAGEMENT]
After studying social entrepreneurship and international business, Marlena started her career accelerating impact startups and bringing sustainable innovations to life. With a portfolio of user-centric and systemic workshop methodologies and years of experience managing complex projects, she is the first contact for our clients.
Marlena is especially passionate about the transformation of food systems and the circular economy in general. She also constantly strives to boost diversity, inclusivity, and inclusion in the entrepreneurial field.
JONAS KERSTING [NACHHALTIGKEIT]
With a BA in mechanical engineering and a MSc in technical environmental protection with a special focus on circular economy and life-cycle analysis, Jonas has joined our team as a sustainability consultant. Formerly, he worked on life-cycle-assessment projects with a focus on process optimization and the goal of preparing products (mostly made out of plastics) for ISO 14001 certification.
Through his technical background and deep material understanding, he’s a great sparring partner for our clients, especially those from heavy industries. His enthusiasm for circular economy models drives him to emphasize the importance of reducing waste and promoting resource efficiency in all industries, while strongly promoting social aspects in/of a holistic and sustainable future.
MARIA ANGERLER [CREATIVE CONCEPT & COPY]
From an early age, Maria wanted to do something related to the environment. She has a BA in bio resource management and a master’s in environmental and sustainability management. Maria began her corporate career in the sustainability department of a bank, before joining the sustainability auditing team at one of the Big Fours. However, as a lateral thinker and a multi-passionate, she kept volunteering for various sustainability and climate initiatives, such as Klimareporter.in and as a communicator for the Austrian youth delegation at COP25.
Realizing that the urgency of environmental action must be communicated in an optimistic and inviting way so it sparks people’s interest, Maria joined NEW STANDARD.S as a creative copywriter and concepter with vast sustainability knowledge at her fingertips.
LOUISE MATELL [ART DIRECTION]
Graphic design and visual communication were Louise’s immediate career choices. After her studies at the University of the Arts in London, as well as FIT in New York, she decided to start her professional journey in Berlin. Before joining the cult brand MYKITA, where she spent four years as a designer and art director, she worked at different agencies. In 2015, Louise decided to pursue a freelance career, collaborating with various prominent brands.
Louise joined NEW STANDARD.S as a senior designer and art director so she can dedicate her time and energy to projects with local and global impact. Passionate about working with socially responsible brands, she aspires to make a positive impact on the direction of leading brands and businesses in the future.
SVENJA DALFERTH [CREATIVE CONCEPT + DESIGN]
After finishing her communication design studies at Hochschule Pforzheim, Svenja returned to NEW STANDARD.S where she previously absolved an internship.
Svenja has a great eye for color and details and knows how to apply her skills to create engaging visual communication. She’s a great photographer, too. We value her attention to detail and her many ideas and cannot wait to see all the work she creates for our clients.
christina stark [PEOPLE + CULTURE management]
After studying social and cultural anthropology with a focus on political and media anthropology, Christina began her career at ARTE in program planning before later working primarily as an editor on productions for ZDF. With the desire for more sustainability and family-friendly working hours, she sought a career reorientation, which led her to NEW STANDARD.S.
Bei NEW STANDARD.S agiert sie als Assistentin der Geschäftsführung, ist für das Office und HR Management verantwortlich und übernimmt bei Bedarf die Verantwortung für unsere Videoproduktionen.
CLÉO MIEULET [neighboUrhood organizING]
Cléo Mieulet studied political science and drama. She develops future-proof infrastructures with and for neighbourhoods, creates socially innovative projects, does public relations work, develops campaigns, and creates participatory formats. Her focus is on the necessary combination of ecological, social, and economic solutions - using co-creation, feminism, commoning, post-growth, and a good dose of pragmatism.
At NEW STANDARD.S, she leads the "Machbarschaft" project – but she is also active in the campaign "Shopping malls to care centers," an advisory board member at the Berlin Science Centre, and an active member of the CSX network.
We are always looking for smart, curious minds with relevant expertise and unusual perspectives.
Our specialist network
TOBIAS JÄNECKE [Strategic Designer & Circular Design Expert]
Tobias supports companies in the development of circular product and system solutions. He is a trained product and industrial designer and always keeps the big picture in mind during the development process: first and foremost sustainability and the circular economy. In addition to his self-employed work, he is a research assistant at the Potsdam University of Applied Sciences and an active member of Circular Berlin.
KARRY SCHWETTMANN [SUSTAINABILITY]
As a trained B Leader, Karry helps companies fulfill the requirements to become a Certified B Corporation. As an SDG Action Manager, she guides companies through the UN's idea behind the Sustainable Development Goals and the alignment of the SDGs with the business strategy. With Karry’s help, companies not only deepen their brand's positioning but also do more good.
Olof Ekman [Habit Coaching]
We all go through life wanting to change and improve ourselves, but no one ever teaches us how. Yet there's a whole science and art to changing habits and behaviors that, if applied, are successful for most people. That's what made Olof decide to start the "1-Month Habit Experiment," which equips people with the skills needed to change through self-experienced learning. With a background in communication and coaching, he’s worked in corporate change management with companies such as The DO School, Oikocredit, and H&M. He’s a certified ADAPT coach and facilitator that brings people together and creates safe spaces for them to reflect, experiment, and grow.
Fanni Florian [Systemic Designer]
After working in the socio-medical field, Fanni decided to focus on systematic change and began studying communication design at the HTW Berlin. Her guiding question: What makes a product or project sustainable?
At NEW STANDARD.S, she completed her mandatory internship and still supports us in various projects as a lateral thinker, organizational talent, and concept developer.
Michael Katzmann [Sustainable Finance]
With a background in private equity and supply chain management and having worked as a CFO, Michael understands how to maximize profits. And as an analyst, he knows sustainability will become the guiding principle for successful businesses in the near future. Yet he also understands that sustainability in business isn’t just about the planet but about making measures economically viable.
bianca barton [reporting]
After her studies in European Studies and International Relations in Maastricht, Madrid, and London, Bianca established her international career in business and risk consultancies in London and Berlin. With 8 years of professional experience in integrity due diligence and compliance, she has investigated and managed complex international cases for multinationals and SMEs from varying industries, private equity firms, and law firms.
Ann van Wetteren [Research & Concept]
As a trained anthropologist, Ann is a true people-person. Having worked as a concept and project developer at the 25h hotel, she knows the challenges facing the hospitality industry – from Copenhagen to Sydney. Her industry knowledge and out-of-the-box thinking surprise and inspire people, especially when it comes to finding and establishing sustainable solutions.
GALIA PADILLA [ILLUSTRATION]
As a visual translator, Galia uses images, symbols, metaphors, and colors to convey stories and feelings. She studied communication design at the Design Akademie Berlin; before that, she studied art history at the Freie Universität Berlin. Galia focuses on sequential storytelling and storyboards for explainer short films and has a talent for simplifying complex issues so they’re accessible to a wide audience.
ARNE SPREMBERG [WEB DEVELOPMENT]
Arne Spremberg is a digital product specialist and programmer at heart. Leading a team of UX designers and web/app developers at SAMM digital, he’s acquired valuable experience in all aspects of digital services. His technological and theoretical skills are rooted in his media and computer science studies at TU Berlin. With a personal background in local cultural politics and the music industry, he brings a strong understanding of societal issues and creative processes to the table and applies high sustainability standards to SAMM’S approach.
Annemarie Bernhardt [PR]
As a PR and marketing consultant, Annemarie supports local and international companies and associations with public relations. She focuses on diversity, sustainability, and social business. She is also involved in the Bake Against Poverty campaign with a special focus on poverty among the elderly.
From our everyday agency life
NEW COLLABORATIONS
Manifesto
Our standards
Our core team
NIKA VAN OLST [SUSTAINABILITY + STRATEGY]
Nika's personal mission is to achieve greater social sustainability through strategic communication. Her work is inspired by her professional experience as a community strategist, combined with her 10 years of design education and degrees in interior architecture and communication design. Additional training with Cambridge University’s Institute for Sustainable Leadership, SDG Academy, and B Leader further inspired her to embed sustainability in business processes.
Nika's strengths include the ability to always connect not only systems but also people in a value- and purpose-oriented way. As a trainer for digital competence, she also discovered her passion for imparting knowledge, encouraging people and getting them excited about various topics - in the form of events, online formats, or campaigns.
LinkedIn →
E-Mail →
[ON MATERNITY LEAVE UNTIL END OF 2024]
MAXIMILIAN MAURACHER [SUSTAINABILITY + DESIGN]
With several years of experience in creative direction and campaign development, Max is now primarily concerned with contemporary communication for sustainability and impact – and how this can ensure behavioral change. His work for brands like Die Grünen Österreich, Adidas, and Caritas has been recognized with national and international awards.
As an active member of Circular Berlin and the Systemic Design Association, the topics of circular economy and systems change are particularly close to his heart. He believes that thinking and working in partnerships and ecosystems is essential to finding local solutions to global problems.
In the context of the "DesignFarmBerlin – Design in Tech Accelerator," he acts as a mentor and coach to startups with innovative products and services in the fields of material research, regenerative economy, and social entrepreneurship.
MARLENA LEONHARD [PROJECT MANAGEMENT]
After studying social entrepreneurship and international business, Marlena started her career accelerating impact startups and bringing sustainable innovations to life. With a portfolio of user-centric and systemic workshop methodologies and years of experience managing complex projects, she is the first contact for our clients.
Marlena is especially passionate about the transformation of food systems and the circular economy in general. She also constantly strives to boost diversity, inclusivity, and inclusion in the entrepreneurial field.
JONAS KERSTING [NACHHALTIGKEIT]
With a BA in mechanical engineering and a MSc in technical environmental protection with a special focus on circular economy and life-cycle analysis, Jonas has joined our team as a sustainability consultant. Formerly, he worked on life-cycle-assessment projects with a focus on process optimization and the goal of preparing products (mostly made out of plastics) for ISO 14001 certification.
Through his technical background and deep material understanding, he’s a great sparring partner for our clients, especially those from heavy industries. His enthusiasm for circular economy models drives him to emphasize the importance of reducing waste and promoting resource efficiency in all industries, while strongly promoting social aspects in/of a holistic and sustainable future.
MARIA ANGERLER [CREATIVE CONCEPT & COPY]
From an early age, Maria wanted to do something related to the environment. She has a BA in bio resource management and a master’s in environmental and sustainability management. Maria began her corporate career in the sustainability department of a bank, before joining the sustainability auditing team at one of the Big Fours. However, as a lateral thinker and a multi-passionate, she kept volunteering for various sustainability and climate initiatives, such as Klimareporter.in and as a communicator for the Austrian youth delegation at COP25.
Realizing that the urgency of environmental action must be communicated in an optimistic and inviting way so it sparks people’s interest, Maria joined NEW STANDARD.S as a creative copywriter and concepter with vast sustainability knowledge at her fingertips.
LOUISE MATELL [ART DIRECTION]
Graphic design and visual communication were Louise’s immediate career choices. After her studies at the University of the Arts in London, as well as FIT in New York, she decided to start her professional journey in Berlin. Before joining the cult brand MYKITA, where she spent four years as a designer and art director, she worked at different agencies. In 2015, Louise decided to pursue a freelance career, collaborating with various prominent brands.
Louise joined NEW STANDARD.S as a senior designer and art director so she can dedicate her time and energy to projects with local and global impact. Passionate about working with socially responsible brands, she aspires to make a positive impact on the direction of leading brands and businesses in the future.
SVENJA DALFERTH [CREATIVE CONCEPT + DESIGN]
After finishing her communication design studies at Hochschule Pforzheim, Svenja returned to NEW STANDARD.S where she previously absolved an internship.
Svenja has a great eye for color and details and knows how to apply her skills to create engaging visual communication. She’s a great photographer, too. We value her attention to detail and her many ideas and cannot wait to see all the work she creates for our clients.
christina stark [PEOPLE + CULTURE management]
After studying social and cultural anthropology with a focus on political and media anthropology, Christina began her career at ARTE in program planning before later working primarily as an editor on productions for ZDF. With the desire for more sustainability and family-friendly working hours, she sought a career reorientation, which led her to NEW STANDARD.S.
Bei NEW STANDARD.S agiert sie als Assistentin der Geschäftsführung, ist für das Office und HR Management verantwortlich und übernimmt bei Bedarf die Verantwortung für unsere Videoproduktionen.
CLÈO MIELEUT [neighborhood organizer]
Cléo Mieulet studied political science and drama. She develops future-proof infrastructures with and for neighbourhoods, creates socially innovative projects, does public relations work, develops campaigns, and creates participatory formats. Her focus is on the necessary combination of ecological, social, and economic solutions - using co-creation, feminism, commoning, post-growth, and a good dose of pragmatism.
Bei NEW STANDARD.S begleitet sie die "Machbarschaft" – außerdem unterstützt sie Nachbarschaften bei ihren ersten Schritten in der soziokratischen Organisation, ist aktiv bei der Kampagne "Shoppingmalls zu Sorgezentren", Beirätin im Wissenschaftszentrum Berlin und aktives Mitglied im CSX- Netzwerk.
We are always looking for smart, curious minds with relevant expertise and unusual perspectives.
Our specialist network
KARRY SCHWETTMANN [SUSTAINABILITY]
As a trained B Leader, Karry helps companies fulfill the requirements to become a Certified B Corporation. As an SDG Action Manager, she guides companies through the UN's idea behind the Sustainable Development Goals and the alignment of the SDGs with the business strategy. With Karry’s help, companies not only deepen their brand's positioning but also do more good.
TOBIAS JÄNECKE [Strategic Designer & Circular Design Expert]
Tobias supports companies in the development of circular product and system solutions. He is a trained product and industrial designer and always keeps the big picture in mind during the development process: first and foremost sustainability and the circular economy. In addition to his self-employed work, he is a research assistant at the Potsdam University of Applied Sciences and an active member of Circular Berlin.
bianca barton [reporting]
After her studies in European Studies and International Relations in Maastricht, Madrid, and London, Bianca established her international career in business and risk consultancies in London and Berlin. With 8 years of professional experience in integrity due diligence and compliance, she has investigated and managed complex international cases for multinationals and SMEs from varying industries, private equity firms, and law firms.
Olof Ekman [Habit Coaching]
We all go through life wanting to change and improve ourselves, but no one ever teaches us how. Yet there's a whole science and art to changing habits and behaviors that, if applied, are successful for most people. That's what made Olof decide to start the "1-Month Habit Experiment," which equips people with the skills needed to change through self-experienced learning. With a background in communication and coaching, he’s worked in corporate change management with companies such as The DO School, Oikocredit, and H&M. He’s a certified ADAPT coach and facilitator that brings people together and creates safe spaces for them to reflect, experiment, and grow.
Fanni Florian [Systemic Designer]
After working in the socio-medical field, Fanni decided to focus on systematic change and began studying communication design at the HTW Berlin. Her guiding question: What makes a product or project sustainable?
At NEW STANDARD.S, she completed her mandatory internship and still supports us in various projects as a lateral thinker, organizational talent, and concept developer.
Michael Katzmann [Sustainable Finance]
With a background in private equity and supply chain management and having worked as a CFO, Michael understands how to maximize profits. And as an analyst, he knows sustainability will become the guiding principle for successful businesses in the near future. Yet he also understands that sustainability in business isn’t just about the planet but about making measures economically viable.
Ann van Wetteren [Research & Concept]
As a trained anthropologist, Ann is a true people-person. Having worked as a concept and project developer at the 25h hotel, she knows the challenges facing the hospitality industry – from Copenhagen to Sydney. Her industry knowledge and out-of-the-box thinking surprise and inspire people, especially when it comes to finding and establishing sustainable solutions.
Annemarie Bernhardt [PR]
As a PR and marketing consultant, Annemarie supports local and international companies and associations with public relations. She focuses on diversity, sustainability, and social business. She is also involved in the Bake Against Poverty campaign with a special focus on poverty among the elderly.
GALIA PADILLA [ILLUSTRATION]
As a visual translator, Galia uses images, symbols, metaphors, and colors to convey stories and feelings. She studied communication design at the Design Akademie Berlin; before that, she studied art history at the Freie Universität Berlin. Galia focuses on sequential storytelling and storyboards for explainer short films and has a talent for simplifying complex issues so they’re accessible to a wide audience.
ARNE SPREMBERG [WEB DEVELOPMENT]
Arne Spremberg is a digital product specialist and programmer at heart. Leading a team of UX designers and web/app developers at SAMM digital, he’s acquired valuable experience in all aspects of digital services. His technological and theoretical skills are rooted in his media and computer science studies at TU Berlin. With a personal background in local cultural politics and the music industry, he brings a strong understanding of societal issues and creative processes to the table and applies high sustainability standards to SAMM’S approach.
From our everyday agency life
NEW LETTER.S
Want to learn more about how we’re setting new standards in this world? Subscribe to our newsletter to get practical tips and fun insights into sustainable change.
NEW LETTER.S
Want to learn more about how we’re setting new standards in this world? Subscribe to our newsletter to get practical tips and fun insights into sustainable change.