Happa (Sophia Hoffmann and Nina Petersen)
BRAND & KOMMUNIKATION
seit Mai 2021
Sustainable and especially plant-based food is often faced with prejudice. Design for these food joints often comes with a specific aesthetic – ecological, organic, sustainable – of course – but where’s the fun?!
Happa is the brainchild of two visionary women who know that good food is also fun food. And they do love to play, which is why we created an approachable and fun design with a cheeky face hidden in the logo for their branding.
The founding team has a significant social media following. They’re politically active and don’t hesitate to take a stand on global issues. That’s why we dedicated a large space on their website to FAQ and also created a number of templates to ensure the team is fully flexible while able to rely on achieving high design standards when presenting their food and thoughts.
Happa will launch in 2022, which is when we will assess our studio’s impact.
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