Have you spotted one of the ads trying to convince people that single-use packaging is good? McDonald’s advertises how they make books from their used drinking cups. LIDL hired the popular entertainer Günther Jauch to promote the sustainability of their single-use bottles while simultaneously starting the initiative #NoSilverBullet to lobby for why policymakers  should refrain from a reuse quota. (Fun fact: Using “bullet” blacklists their hashtag on social media, which makes it impossible to start a shitstorm under the same hashtag. Smart, isn’t it?!) 

Big corporations have their hands full trying to convince consumers not to worry about reuse systems. It’s all thanks to the upcoming passing of the refined draft of the Packaging and Packaging Waste Regulation, which is part of the EU Green Deal. Big corporations are doing everything they can to have the reuse quota removed, which would actually reduce the amount of throwaway packaging but also require them to change their processes significantly. Which, of course, costs significant amounts of money.