“Enough for all. Forever.”

That’s the simplest definition we’ve come across as we learned more about sustainability over the years and why it matters to think about the environment in our work (and life). 

We’re both trained designers. 

Max studied graphic design and advertising, while I studied fashion, interior architecture, and fashion communication design. 

We’ve both learned how to create and sell ideas, concepts, products, and spaces. 

During our studies, we’ve learned how to use our skills to serve the wealthiest 10% of the world’s population. 

However, we’ve also learned how to use design thinking as a core part of our discipline. 

We’ve learned how to solve problems. 

For us, COVID-19, the climate crisis, and the political disparity are three reasons to no longer accept the treadmill of business as usual. 

Sustainability, a core value for future-focused businesses

We’ve both spent years learning about and discussing how our discipline can help solve the world’s challenges instead of contributing to its problems. 

Max and I met in 2011 when I was looking for someone to design my master’s thesis on redesigning the customer’s touchpoints in fashion consumption. 

While I dedicated both my bachelor’s and master’s theses to sustainability, it has mostly helped me realize our world’s complexity. Our studies didn’t teach us how to solve the world’s challenges or even comprehend the issues we’re currently facing. It has taken years to understand the degree to which we, as a society, will need to adapt and redesign our way of living (and working). And it’s taken years to understand how we, as designers, can make sustainability desirable, engaging, and worth it for you (and your team).

As NEW STANDARD.S, we focus on inspiring and educating our clients. While we act as a design studio, we work with people in your organization to develop sustainability measures. 

Whether you’re curious about what sustainability could mean for you and your team or already feel ready to set NEW STANDARD.S, we’d love to hear from you. 

Get in touch.