01.07.2023

One of our rules is that, while we work with everyone, we don’t offer design and communication services to companies that don’t have sustainability at their core. Design is a powerful tool to boost temptation. We never want our work to seduce people into buying something they don’t need or that unnecessarily pollutes our planet. As a communication service provider, we create communication to amplify (pioneering) voices and popularize (future-fit) solutions. Most of all, we consistently prove environmental claims.

The following rules apply to the communication claims and campaigns we create:

Fact-based evidence

We only develop marketing claims based on sustainability facts and figures. If a potential client has not yet begun to measure their environmental impact, we’re happy to support them with that task instead.

Traceability

We always link to the data source we refer to. Ideally, sources have been published as part of a GRI-conforming sustainability report.

Comparability

We don’t fake or manipulate statistics. A baseline is always given to ensure comparability.

Goal-setting

We set realistic goals and map the needed measures to clarify how goals can be achieved.

Certified labels

We question certifications and labels and never use any misleading labels on the designs we create, nor do we create labels that could mislead consumers.

Responsibility

We don’t transfer responsibility to the consumers. Sentences like “Please recycle” are a no-go. Instead, we develop systems to encourage a particular behavior.

Get in touch to create greenwashing-free communication with us: start@newstandard.studio