SUSTAINABILITY STRATEGY, BRAND & COMMUNICATON
April - November 2022
Inspired by New York bike messengers and curious about the potential of discarded truck tarps, two brothers founded FREITAG in 1993. They dedicated the brand to bike culture, which shaped the design and practicality of their bags.
From the beginning, FREITAG was known as an upcycling pioneer. However, in the past three decades, the company has evolved into a pioneer of the circular economy.
Despite having sustainability at its core, FREITAG had no cohesive report showcasing convictions, ambitions, and goals in a clear manner backed by measurable data.
Based on an internal materiality analysis and the company's Circularity Roadmap, which identified five strategic focus areas, we developed the structure for FREITAG's first impact report. Based on the GRI Core Standard and the focus topics, we collected the relevant data and information. In addition to a strong focus on measures already implemented and their impact, we prepared future-oriented ambitions, goals, and current KPIs for each of the focus areas. We created the draft text and the layout of the impact report, accompanying the FREITAG team from project start to publication.
So far, FREITAG has been a brand known for resource-saving and has been exemplary in the lifestyle sector. We believe it’s important to back promises with traceable data and underline the pioneering work with measurable figures. The impact report supports the company's marketing activities and shows exactly how FREITAG can improve in the future. We look forward to seeing the Swiss role model change the industry’s status quo.