BRAND & COMMUNICATION
since April 2021
Many employees want to make their companies more sustainable and have good ideas for doing so – but they lack supportive structure. The NGO planetgroups has created a system that allows interested companies to build planetgroups that meet regularly to work on their company’s climate action.
Companies pay a monthly fee to receive planetgroups’ support for the internal planetgroups.
To sharpen the brand, simplify acquisition, and allow for more financial stability, we developed not just a rebranding but also a communication campaign to complement their crowdinvesting campaign.
Furthermore, we developed a sticker style that can be used over the long term and is playful and approachable for all employees.
With our rebranding and the crowdinvesting campaign, we strengthen planetgroups as a young NGO and brand in the long term. The number of companies with in-house planetgroups is growing steadily thanks to our work.