NEW STANDARD.S
NEW STANDARD.S

To keep the planet alive from 9 to 5 with planetgroups

CLIENT

planetgroups

BRAND & COMMUNICATION
since April 2021

The problem

 

Many employees want to make their companies more sustainable and have good ideas for doing so – but they lack supportive structure. The NGO planetgroups has created a system that allows interested companies to build planetgroups that meet regularly to work on their company’s climate action.

Companies pay a monthly fee to receive planetgroups’ support for the internal planetgroups.

 

Our solution

 

To sharpen the brand, simplify acquisition, and allow for more financial stability, we developed not just a rebranding but also a communication campaign to complement their crowdinvesting campaign.

Furthermore, we developed a sticker style that can be used over the long term and is playful and approachable for all employees.

 

Our impact

 

With our rebranding and the crowdinvesting campaign, we strengthen planetgroups as a young NGO and brand in the long term. The number of companies with in-house planetgroups is growing steadily thanks to our work.