Making sustainability the center of public discourse in Neukölln

CLIENT

Bezirksamt Neukölln

BRAND & COMMUNICATION
since April 2021

The problem

The district of Neukölln in the City of Berlin is widely known for its trash problem. That’s why the district government started an initiative to systematically elevate the topic of sustainability. With the initiative Kiezhausmeister, they focus on involving the public in sustainable action with f.e. swap and dump markets, regular cleanups, and curbside gardening. With the initiative Umweltpeers, they offer free sustainability workshops for migrant families in various languages, including Turkish and Arabic. And with the Mehrwegberatung, they consult hospitality businesses and trade on using deposit systems to diminish single-use packaging once and for all.

All these initiatives collaborate under the umbrella name Schön wie wir – to streamline the budget and communication with the public, it needs an external partner to create digital communication and design assets.

Our solution

To increase the quality of content and grow Schön wie wir’s audience, we developed social media guidelines and templates and organized mobile photography workshops for all teams. To ensure regular content on Schön wie wir’s channels, we create educational content and support different teams with various requests and concerns.

Our impact

In less than six months, we’ve doubled Schön wie wir’s online reach and continue to grow its online presence and thus its offline participation.