BRAND & COMMUNICATION
July – October 2021
What is the good life? And what does it take to have a good life? And above all: Is your definition of the good life also that of your neighbors, friends, and people from other socio-cultural groups?
To answer these important questions, the district office of Berlin Neukölln offered a grant. The goal: to organize a participatory festival that strengthens sustainable coexistence and the revitalization of public space.
As a studio that deals with sustainability on a daily basis, the question of the good life is central to our work. How can we get people excited about sustainable solutions if they aren’t seen as part of the good life? The content of Day of the Good Life closely connected to our work for the Neukölln initiative Schön wie wir.
In less than two months, we planned a festival where 50 local initiatives put their definition of the good life into action so others could experience it. The festival took place in two locations: at the main venue, Thomashöhe, and as satellite events throughout the district to adhere to pandemic requirements.
We didn’t want to dictate what the good life means; instead, we wanted to invite initiatives to share their view of things with locals. While some associate the good life with leisure time, others are looking for professional perspectives – at the same time, the themes of an edible city, without garbage, with free access to art and culture and with many opportunities for self-realization dominated the festival. Thanks to the public call, a colorful, participatory program was born!
The main venue, previously known mainly as a problem street, was filled with life and gained a new reputation: as an attractive venue in warm temperatures.
For the implementation of this festival, we cooperated with Better Life (event logistics) and Annemarie Bernhardt (PR).
With more than 2,000 visitors and maintaining compliance to the 3G rule, the day was a complete success and a ray of hope in times of safe distancing and canceled indoor events.
rbb, Radio Paradiso, Spreeradio, "Tagesspiegel," "ExBerliner," "BZ," "Berliner Morgenpost," "Mit Vergnügen," and many more reported about the event, and people from all over Berlin followed its call to Neukölln. But it was mainly the many participating initiatives and their idea of the good life that made the day such a success.