The impact of a donut: Brammibal’s Donuts’ first sustainability report

CLIENT

Brammibal's Donuts

SUSTAINABILITY STRATEGY, BRAND & COMMUNICATON
January – October 2023

The problem

As a vegan company that strives to treat everyone along their entire supply chain fairly, Brammibal’s has put sustainability at the core of their business. However, the team’s ambition doesn’t stop there. They’ve analyzed their CO2 emissions, applied to become certified as a B Corp, and took time to reflect and explore – questioning what else they could do. On a mission to prove to the world that you can start a plant-based business and be successful with it, too, they teamed up with us to publish their first voluntary sustainability report.

Our solution

In January 2023, we kicked off the year by aligning the management team, introducing them to the Doughnut Economy framework, and then mapping out material topics, discussing Brammibal’s positions, and defining suitable sustainability goals and how to frame them. Later, we designed and conducted a materiality analysis with a digital questionnaire, supplemented with 1:1 interviews. In this part, we involved employees at all levels.

Together, we decided to implement the GRI standard, yet aim to create a consumer-focused report. Thus, it wasn’t just about collecting all relevant data but about explaining the various topics in an accessible way. We interviewed Brammibal’s partners and suppliers, conducted interviews with staff members, and mapped out the impact of Brammibal’s plant-based donuts.

Our impact

Our immediate success was that the team now understands what data is relevant and how to collect and/or improve their impact. We supported the team with setting ambitious goals and challenged them to come up with measures they could implement to eventually achieve what they set out to do. The report was published in September 2023.

Read the report